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Article by Dr. Sheri Colberg, Phd, FACSM


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Insulite Laboratories' Management Team

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Insulite Laboratories

The Insulite Laboratories Management Team blends experience, talent, commitment and drive with a common thread of deep compassion to serve our customers. Each member provides unique strengths and talents that contribute to fueling synergy, creativity, and innovation - assuring continued success for this exciting company.

J.W. Wilson, Managing Director

J.W. Wilson has a 30-year business career distinguished by a diversity of achievements and accolades. His vision and leadership have been instrumental in guiding Insulite Labs from concept through start-up and on to expansion. With Insulite Labs, JW is committed to creating a new medical paradigm which demonstrates that business success can be obtained by putting patient needs first, above all other concerns. An innovator in media and communications, he founded the first Japanese television network in America in a joint venture with Time Warner and Nippon Golden Network, started and operated the country's first interactive, computer-based information system and as CEO, propelled the Comcor media firm to become the largest in the Pacific. After developing the prestigious la Madera Holistic Treatment Center (nationally rated in the top 10% by the prestigious Joint Commission on Accreditation of Healthcare Organizations) he turned his attention to educational research and served as president of a training firm utilizing state-of-the-art accelerated learning technologies. He then created the Advanced Learning Institute where he led the discovery of a code in our DNA that must be turned on before effective learning can take place (www.learnnow.tv). He is the author of the soon to be released book "Cracking the Leaning Code." J.W. is also a founding partner of the Veterinary Institute of Integrative Medicine (VIIM), a leading source of formulas and information about integrative medicines for animals. His many achievements have earned him international Who's Who recognition in medicine and healthcare, science and engineering and finance and industry.

Neal Rohr, Acting General Manager

Neal Rohr brings three decades of business development experience to the organization. After launching his career as an award-winning National Account Rep for IBM's Data Processing Division, Neal followed his entrepreneurial passion to develop new businesses. His talent in marketing and communications, and his abilities to partner and grow new companies have led him to impressive development achievements in a variety of industries. He helped structure and guide a veterinary natural products company from concept to the successful marketing of over 90 professional health products. Neal has developed and distributed award-winning educational media and children's television programming through such venues as PBS and the Discovery Channel. As VP of Sales and Marketing with an international hospitality developer, he was pivotal in attracting leading U.S. and European hotel chain operators to the company's sites near Euro Disney. And, as a partner in a real estate development firm, his marketing and financial acumen was instrumental in the successful development of numerous projects in three states. At Insulite, Neal continues to apply his considerable expertise in innovative management, creative marketing, heart-felt customer service, and efficient systems designed to support the company as it prepares for expansion.

Dana DeRouchey, Director of Information Services

Dana's DeRouchey's specialized experience in IT management bridges many disciplines making her contribution pivotal to the professional integration of a variety of technologies. The successful design, development and maintenance of Insulite's presence on the internet as well as its commercial functions are due to Dana's expertise and connect the company with its many customers. An experienced web developer and content manager for both industry and government, Dana's prowess at understanding the financial, communications and marketing needs of her customers has resulted in the successful launch of many important projects and business ventures.

Brian Doubleday, Creative Director/Video Production

Brian Doubleday brings 35 years of experience as a film and video producer/director to Insulite Laboratories. His Big River Blues, a feature length documentary, is currently in production. He recently co-produced Instinct, a Touchstone Films production starring Anthony Hopkins and Cuba Gooding, Jr. In recent years he was producer/director for the regional Emmy award-winning Venturing, a thirteen part documentary series exploring the challenges and rewards of entrepreneurship. He also produced and directed the regional Emmy-nominated The New Workplace, a four part documentary series which examined the underlying values upon which companies have built successful workplace environments. Both were distributed through PBS stations nationally. Brian was co-writer and director of 26 half-hour episodes of the nationally syndicated Joy of Gardening television series. He wrote, produced and directed the HBO/Cinemax satire Guide to Deer Hunting, and he also wrote, produced and directed a one hour documentary, Worldwalker, the story of the first solo walk around the world.

John Kennedy, Director of Customer Service

John Kennedy's essential role at Insulite includes department operations, oversight of manufacturing, customer relations and fulfillment. An expert manager, John owned and operated two long-standing family firms in San Francisco before his business technology interests led him to serve in management positions with both Noosh, Inc. and Indox Services, Inc. where he was involved in enterprise web solutions for Fortune 2000 companies. A business operations expert, John's perspective on both the production-side and the customer-side of business brings the efficiency and compassion that sustains Insulite's stability and supports its corporate ethos of healing.

Catherine Lord, Director of Media Relations

Catherine Lord is an expert in international corporate communications and responsible for the face Insulite Laboratories presents to the world. Her expertise in communicating the corporate image and presence of Insulite comes from many years working in the international marketplace. As director of corporate affairs for Hilton International Co. based in England, Catherine was instrumental in developing and directing their international branding and communications strategies. As a public affairs executive for one of the UK's largest consumer services companies, she fostered productive relationships with clients, shareholders, media, governments, business owners and marketing partners; and as a communications professional in New York, worked on a number of international accounts including the "I Love New York" campaign for the New York State Department of Commerce, Division of Tourism.

Ian Lyness, Editor - Web Sites and Weekly Health Tips

Ian Lyness is responsible for the trove of information Insulite clients depend on for their continued health and well being. His research, writing and editing have developed Insulite's authoritative voice and contribute to the company's substantial body of health-related documentation. As content director of the company's websites as well as the weekly health coaching features, Ian adeptly focuses on topics of interest to Insulite customers and website visitors. A professional journalist, Ian has spent more than thirty years plying his trade, many of them as a reporter, feature writer and critic on London's famed Daily Express and many as an independent agent.

George Moore, Director of Business Development

George Moore is charged with developing strategic relationships that will enable Insulite Laboratories to reach its full potential as an international health protocol organization. George was formerly the senior principal for Accenture, an international consulting firm, where he specialized in business strategy, marketing, web-based services, and infrastructure development for its strategy practice. Prior to that he served in senior management for both ANTEC and TCI (Comcast), giants in the cable industry where his responsibility included mergers, acquisitions, marketing and $1 billion in products and materials. Fluent in Japanese, George was the founder and President of The Bear Group, a Japanese biometric firm. A former naval aviator with a BS engineering degree from the U.S. Naval Academy and an MBA from Harvard Business School, he also attended the Japanese Naval Command and Staff College in Tokyo, Japan.


"I have been using the Insulite System for about 6 months. I have noticed that my eating habits seem to have transitioned very naturally.... no starvation or denial, I don't crave junk food or sweets anymore!! I have been able to lose about 20 pounds, slowly, safely, and permanently. This is a "for life" program and everyone that has a weight problem should try it!!"
Kat Healy
  Jamestown, VA
"Although I have never met any of your staff I feel that I get more positive response from you all than my doctors for the last five years.

I'm just so grateful for your organization. You have given me so much hope and something to look forward to. I feel as if I'm dealing with professionals who care about what happens to their patient."

Daniella McKnight
"I cannot believe the difference the Insulite System has made in how I feel. My appetite has changed tremendously. I do not crave carbs and sugar and my appetite is somewhat diminished."
  Bakersfield, CA

Insulin Resistance Articles

"I feel that the Insulite System has been helpful in pushing my daughter so much closer to normal. I've also seen less bottoming-out energy wise and more stable mood….."
  Warren, NJ
"I think your site has the most helpful information of any of the diabetes-related sites. The information is very intriguing."
Dr. MJ Lewis
  Ewa Beach, HI

Insulin Resistance Articles

"I have been using the Insulite System for about 6 months. I have noticed that my eating habits seem to have transitioned very naturally.... no starvation or denial, I don't crave junk food or sweets anymore!! I have been able to lose about 20 pounds, slowly, safely, and permanently. This is a "for life" program..."
Kat Healy
  Jamestown, VA
"I have been on the Insulite System for approx 3 months. I have lost 33 lbs, my liver functions are normal and my A1C came back at 5.1, down from 8.03 months ago. I was taking 10 Glucovance pills daily, now I take only 2 pills in the AM. My blood sugar is normal, my energy is higher than it has been in years and I feel great. Insulite along with a change in my diet has changed my life.

I tell everyone that asks me what I have done to change my life, about the Insulite program. Your product is fantastic. I have cut out all sweets, flour, dairy and have no cravings."

Marta Garcia
  Santa Ana, CA
"In less than 3 weeks I've started losing weight again after being "stuck" on Weight Watchers for about a year. I've lost about 4 lbs since starting Insulite but more significantly my blood pressure is well within normal limits now and I can tell my metabolism is better. I am not getting that slump between meals and am able to control between-meal snacking, and I have a lot of energy throughout the day rather than periods where I need to nap. I just ordered the 6 months supply. Thank you!"
Teresa Ruth
  Boise, Idaho